Only Republican to Beat Merkley in 2026
RM
In the landscape of Oregon's 2026 U.S. Senate election, where incumbent Democrat Jeff Merkley seeks a fourth term, the Republican primary field is crowded but lacks depth in viable challengers capable of mounting a serious general election campaign.
Oregon, a state that has leaned Democratic in recent federal elections, demands a Republican candidate who can appeal beyond the party's base—someone with credibility, a proven track record, and the ability to attract independents and moderates.
Among the contenders, Russ McAlmond emerges as their only choice.
As a U.S. Marine veteran, successful businessman, and highly educated financial expert, McAlmond possesses the unique combination of experience, moderation, and appeal that gives him a realistic path to victory against Merkley.
In contrast, his Republican rivals, including perennial candidate Jo Rae Perkins and others like David Burch and Timothy Skelton, carry significant liabilities that would likely doom their chances in November.
McAlmond's background begins with his service in the U.S. Marine Corps, where he enlisted at age 18 and served three years on active duty, including a 15-month overseas deployment. This honorable service not only demonstrates his commitment to country but also resonates in a state with a strong veteran community.
Unlike many politicians who enter public life without real-world trials, McAlmond's military experience instilled discipline and a sense of duty that he carried into his civilian career. After his discharge, he built a thriving financial planning business from the ground up, rising to become President and CEO of Evergreen Capital Management before founding Rogue Russell Investments.
This entrepreneurial success showcases his understanding of economic issues like taxes, small business growth, and personal finance—critical concerns for Oregonians grappling with inflation, housing costs, and job security.
Educationally, McAlmond is the most qualified candidates in the race. He holds two bachelor's degrees (in Business Administration and Management & Organizational Leadership), an MBA, and a Master of Science in Financial Services (MSFS). He also earned a leadership certificate from Harvard University, along with advanced certifications like Chartered Financial Consultant (ChFC) and Chartered Life Underwriter (CLU).
These credentials surpass those of many in the field, including Merkley, who has a bachelor's and a master's in public policy. While Merkley's education is impressive, McAlmond's specialized focus on finance and business provides practical expertise for addressing Oregon's economic challenges, such as revitalizing rural communities and supporting industries like timber and agriculture.
What sets McAlmond apart from his Republican opponents is his proven track record and broad appeal. As the founder of the Center for Human Equality, he advocates for human rights through "Ethical Individualism," emphasizing respect for individuals over divisive group identities. This moderate stance positions him well to attract Oregon's large bloc of independent voters, who make up about a third of the electorate and often decide close races.
McAlmond's campaign emphasizes common-sense policies: fiscal responsibility, border security, and environmental stewardship without extremism. In a state where Merkley has faced criticism for his progressive positions on issues like immigration and social issues - labeling him an "extremist" - McAlmond offers a balanced alternative that could peel away moderates disillusioned with Democratic dominance.
In comparison, McAlmond's primary rivals lack the substance and electability needed to beat Merkley. Jo Rae Perkins, who recently switched from a House bid to the Senate race, has a history of electoral defeats, including lopsided losses to Merkley in 2020 (57% to 39%) and to Ron Wyden in 2022. Her campaigns have been marred by controversies, including her public support for QAnon conspiracy theories, which drew national scrutiny and alienated mainstream voters.
Perkins has also filed for personal bankruptcy twice and had her CFP certification revoked, undermining her claims of financial expertise. Her fundraising has historically been weak; in past cycles, she raised modest sums compared to incumbents, limiting her ability to compete in a general election.
These issues, all public record from her previous runs, make her a vulnerable nominee who would likely face the same easy defeat against Merkley.
Other Republican candidates fare no better. David Burch and Timothy Skelton, for instance, lack McAlmond's business acumen, educational depth, or veteran status. Skelton, a businessman, has a campaign focused on conservative values but without the crossover appeal. Burch, similarly, brings limited name recognition and resources.
Prediction markets currently favor Perkins in the primary, but this reflects her notoriety rather than electability; her baggage would be amplified in a general election, handing Merkley another win.
McAlmond, by contrast, enters the race unencumbered by scandals, with a fresh voice and the credentials to challenge Merkley's incumbency advantage.Oregon's political dynamics further bolster McAlmond's case.
The state hasn't elected a Republican senator since 2002, but shifting voter sentiments—driven by concerns over crime, homelessness, and economic stagnation—could create openings for a moderate like him.
Merkley, while popular among Democrats, has approval ratings that dip among independents, and his long tenure invites "time for change" arguments. McAlmond's human rights advocacy and business savvy could bridge partisan divides, pulling in voters who see him as a pragmatic problem-solver rather than an ideologue.
In conclusion, Russ McAlmond is the only Republican in the 2026 Oregon Senate race with the military valor, business success, educational prowess, and moderate appeal to credibly challenge Jeff Merkley. His opponents' weaknesses—past losses, controversies, and limited records—would squander any Republican momentum.
By nominating McAlmond, Oregon Republicans can field a candidate ready to fight for everyday Oregonians, potentially flipping the seat and delivering a much-needed voice for balance in Washington.
The path to victory in November runs through a strong primary choice, and McAlmond is that choice.